It's
not enough to just have a mobile optimised website, it's vital that its
performance meets customer expectations.
Mobile
performance and customer expectations:
The
stats also show that:
- · 74% of users will abandon after waiting five seconds for a mobile site to load.
- · 57% have experienced problems when accessing a mobile site.
- · 46% would not return to a poor performing site.
According
to Aberdeen Group
"A
1-second delay in page load time equals 11% fewer page views, a 16% decrease in
customer satisfaction, and 7% loss in conversions. (In dollar terms, this means
that if your site typically earns £10,000 a day, this year you could lose £250K
in sales)."
Keeping
page size down:
According
to more stats from Gomez, on November 15 last year, the average response time for 14
industry-leading mobile retail sites was 4.73 seconds. Amazon led with a
response time of 2.85 seconds.
Conversion
rate increases 74% when page load time improves from 8 to 2 seconds.
Use
a Content Distribution Network (CDN):
These
content networks can speed up site load time by caching your site or data at a
city level for your mobile users to get fast response. Every millisecond
counts.
Avoid
redirection:
Every
mobile device shouldn't be tossed around like a salad. Take them directly to
their experience.
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