Case Studies Example Websites

1. Optimizely

https://www.optimizely.com/case-studies/

Optimizely has a case studies landing page, with a short headline and a summary outlining the key achievement for the customer.

The short case studies give an overview of the customer, then show the issue and how Optimizely helped. It also includes next steps. Some case studies include a banner highlighting the main statistics.

2. Apple

https://www.apple.com/au/education/real-stories/brandi-mcwilliams/#video-brandi-mcwilliams

Apple combines a video and text to show how a real teacher is integrating Apple technology into her classroom. This case study makes great use of sub-headings and quotes to tell a compelling story.

But the real take away from this video case study is that it teaches teachers how to educate better! Apple cleverly introduces the concept of creating music to reinforce lessons in literature. When your case studies not only show off, but also provide actual value to the viewer – you’ve just stepped into another marketing dimension!

3. Groove

https://www.groovehq.com/blog/failed-ab-tests

Unlike many case studies, Groove’s case study on A/B testing talks about what didn’t work for them, with an appealing headline. Because this approach is unusual, it’s likely to attract attention (49 comments and multiple shares show that it worked). That aside, the case study includes the issues they were trying to solve, data to illustrate the tests and graphics.

4. Work&Co

http://work.co/virgin-america/

Work&Co’s Virgin America case study starts with a compelling quote and an image, before highlighting the company profile, key issue, solutions and data. The case study includes quotes from external sources who commented on the website redesign and links to external articles, providing more social proof for customers. Illustrations include colorful icons and GIFs.

5. Marketing Sherpa

http://www.marketingsherpa.com/article/case-study/restaurant-app-increases-inbound-leads

Marketing Sherpa uses a standard format for its case studies, with a short summary at the top, followed by the customer profile, the challenge, the campaign and the results. The company includes creative samples specific to each case study.