Tayu DM: How to create a case study to wow our visitors.

A good case study will gain 40% conversion rate from customer.

Great case studies tell compelling stories - Content marketing

What challenges, problem and issue were experiencing before working with the company?
Who was affected by this challenge and what impact did it have?
How did the company address this challenge? (What solution did they come up with?)
How did it work?
What has changed positively since implementing this solution?

Write a title that grabs readers’ attention. You will use this in promoting the case study.
Focus on the people at the heart of the story, as people are primed to respond to people’s stories.
Use sensory and emotional words where appropriate to get people engaged with your case study.
Stick to the facts while avoiding marketing hype.
If there are setbacks or surprises you encountered while implementing the solution, include these. It will make the case study more credible.
Make sure readers can skim the content by including sub-headings.
Create a summary that you can use both as part of the case study and for promoting it.

Create a landing page for your case study (or a page that’s a home for all your case studies).
Use the summary you created earlier as a teaser for the case study.
Extract key statistics, charts and quotes to use as part of a social media marketing campaign.
Write a blog post outlining some interesting aspects of the case study.
If you have done an interview, use some of the information you weren’t able to include as a teaser.
Highlight case studies on relevant pages of your website or within other resources.
Include them in your newsletter.
Re-purpose them from the original format into another type of content.
Take copies of case studies to business networking events.