Step by Step SEO

Start
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Not in first page of google
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Local listing set up - Set up local profiles ASAP
Google My business
Bing local
Yahoo local - US (Via yext); UK (Via infoserve)
Check all the details are correct:
Business Name
Address
Contact info
category
Hours of business
mao
photos and videos
Introduction
Keywords
Validate
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Need to get regular client reviews every month?
Check competition
Start with best customer
Start asking for reviews
Google, Yahoo, Bing, trust pilot
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Citation listing sited
Important citation listing sites
UK:
118 information
Local dtata company
market location
Thomson local
Infoserve
Bing places
Touch local
Yell
Yelp
Free Index

US:
Express update
Localeze
Acxiom
Factual
D&B
City search
Bing places
yelp
facebook
yellowpages

Canada:

Yellowpages
Industry canada
411
Yelp
Facebook
Bing places
web local
Gold book
n49
Hotfrog

AU:

Yelloa pages
true local
start local
yelp
white pages
local
Aussieweb
Eatability
dLook
WoMo
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Check are we located in industry directories
check whether weare having seperate page for every product or service we offer
if no
List every product or service you offer
Create a unique page for every product or service
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Check do we have long form pages - min 500 words
if no check hard drive for content, you can use - presentation, proposal, faq and email out box
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Need to optimize every page of our website
How
identify target keywords for every page
Create unique meta tags
Create keyword rich urls for every product or service page
Add keywords to heading - H1, H2 and H3
Add keywords to text +/-2 to 3%
Link to other pages from within text
Optimize images
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Do we have many external websites linking to your website?
No external links then
Give testimonials to local suppliers
Link back from social media profiles eg : Twitter, facebook & Linkedin
Paid authority directories, eg : Business.com
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XML sitemap, robots, google analytics, google search console
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Check whether our website load faster than our competitors
No - Run speed test, switch to SSD hosting
Is our website mobile friendly?
No: check mobile friendly test, set up mobile site or switch to responsive design
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check is our website is safe and secure?
No
swtich to ssl, set up an anti-malware site seal
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Do we have a blog?
No
Set up wordpress blog
check competitors blogs for ideas
Identify leading blog in your niche
create a schedule of 10-15 blog post based on your FAQ
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need to know about our blog
blog is to target market, individual or business
For business
Buyers Guides : Newsletter, How to guides
Best Practise guides : List based content, product reviews, best of list
Screen capture vidoes:Way to use, Predictions (old vs new content)
Infographics : Frequently ask question
Case studies : common mistakes, checklist content
For Individuals
Local interest feature
local guides
seasonal, holiday guides
Upcoming events
product videos
Product / service comparison
Latest fashion trends
Now we will get some content idea
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Content is ready for seo sharing
No
Headline
Identify target keywords
Include keywords in meta tag
Keyword in title heading
keyword in url
optimize images
add related keywords in the text
link internally to other post
Link externally to authority content
Add social sharing buttons
check mobile ready
check load speed
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Can use video extensively throughout our website
No
Set up youtube channel
video is not good
whether yes or no we can make some changes
Before & after example
Talking slides
cartoons
Screen Capture
Talking FAQ hints and tips
Headshot and interview style
product or service description
White board presentation
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Need to optimize video for seo
Do the following for all videos
Choose keywords for all videos
Add keywords rich title & meta tags in you tube
Transcribe video & crete a blog post with video embed
Optimize blog post title, meta tags and heading etc
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Does your website create trsut?
No
Professional Accreditation
Supplier logo
Guarantee
All of the above clearly displayed on all pages