3 Ways to Increase Conversions (Without a Single A/B Test)

Switching your landing page’s button from orange to green might help. A bit.


1. Upgrade Your Offer

Free trials, discount coupons, and free consultations. Three things your site probably has in common with every other product, ecommerce, and service website out there.

2. Analyze Your Conversion Flows:

If your offer is good, you should have something compelling to share, promote, and drive new leads at a faster pace.

For example, instead of making people click through your Shop and Product pages before adding their desired widget to a cart, you can bring these most popular items to your homepage and eliminate a few unnecessary steps.

Marketing Experiments tested and proved this theory, first looking at what happens when customers need to go through seven (!) different steps before signing up for a subscription.

The results, predictably, were abysmal.

Zero registrations. And only a tiny fraction (1.88%) of the audience even bothered to begin this lengthy sign-up process.

Next, they tried reducing this down to four (and later three) stages to see if it improved conversions across the board.

The result? Simply changing from four steps to three (so reducing one page) resulted in a conversion increase of 32.35% (or 0.34% to 0.45%).

BUT…

There’s always a but.

Introducing more friction isn’t always bad. Sometimes, it’s desirable.

Example : Amazon does with their checkout page (which also condenses important steps like Shipping and Billing into one final page).

You can also do this subtly, providing visual cues to help people figure out where they are, and where they should go to finish.

3. Implement Remarketing!

86% of consumers today are banner blind.

“Use remarketing to recapture [the 98% of] people who showed intent but didn’t convert.”

The common remarketing audiences

1. New recent visitors

2. product/service viewed, added to cart, but not purchased

3. Upsells to recent purchase

Facebook’s Dynamic Product Ads are like a cross between Google Shopping Campaigns and remarketing, giving you the power of increased relevancy and scale. 

You set up a product feed (similar to Google Shopping) that will be used to power your Dynamic Product Ads database.

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An ad template can be then set up to help you dynamically pull this data in and tailor each retargeted Facebook ad depending on those specific products viewed on your site.

The Real Way to Increase Conversions:

A/B test could give good result