Tuesday, 21 June 2016

Google Featured Snippet






This featured snippet will show above the top organic result and below the paid listing.

This featured snippet have given a new opportunity foe ecommerce sites to rank for informational queries and boost their site visibility

For setting this featured snippets:

1. Find our which question google users are asking.

We need to understand

which question people are asking in our niche and how to answer them with our content.

We have a tool to see all various question people type using our base keywords

Tool : https://serpstat.com



2. Referrals : Google webmaster & Google Analytics

Featured snippets keywords are those that already rank high for that query (1-5 top position).

Search traffic -->Queries and then filter it by various question words



3. Ask real people what questions they would ask on our topic

A good place to get help for this is community blog.

Example :http://myblogu.com/

Start new project, describe your topic and ask them to submit their questions

4. Track question people ask on twitter

Cyfe - Monitor several phrases and related questions people tweet.


5. Add many section on our site answering related questions



Content tips to show Google your content in a specific question and have better chances to get featuerd in Google quick answer boxes:

  1. First state that question explicitly on the page
  2. Then answer that question in no more than two sentences
  3. Below elaborate on the topic in the article (to avoid Panda filters, your content needs to be profound but to trigger a featured snippet appearance, your content should be very specific, so aim for both)
  4. Create a specific, yet in-depth page for each question you are targeting. It’s better if the actual query (together with the question word) appears in the URL slug


To optimize your Youtube videos, you need to:


  1. Name your video exactly as the question you are targeting
  2. Make sure your video has a voice transcript (Which is where Google seems to be taking the text explanation to feature in the Quick Answer Box)
  3. Rank your video high in general Google search results (It would help if you could link to it from your own site. Use this detailed Youtube optimization checklist I have shared here) 


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