Step by Step SEO

Start
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Not in first page of google
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Local listing set up - Set up local profiles ASAP
Google My business
Bing local
Yahoo local - US (Via yext); UK (Via infoserve)
Check all the details are correct:
Business Name
Address
Contact info
category
Hours of business
mao
photos and videos
Introduction
Keywords
Validate
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Need to get regular client reviews every month?
Check competition
Start with best customer
Start asking for reviews
Google, Yahoo, Bing, trust pilot
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Citation listing sited
Important citation listing sites
UK:
118 information
Local dtata company
market location
Thomson local
Infoserve
Bing places
Touch local
Yell
Yelp
Free Index

US:
Express update
Localeze
Acxiom
Factual
D&B
City search
Bing places
yelp
facebook
yellowpages

Canada:

Yellowpages
Industry canada
411
Yelp
Facebook
Bing places
web local
Gold book
n49
Hotfrog

AU:

Yelloa pages
true local
start local
yelp
white pages
local
Aussieweb
Eatability
dLook
WoMo
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Check are we located in industry directories
check whether weare having seperate page for every product or service we offer
if no
List every product or service you offer
Create a unique page for every product or service
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Check do we have long form pages - min 500 words
if no check hard drive for content, you can use - presentation, proposal, faq and email out box
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Need to optimize every page of our website
How
identify target keywords for every page
Create unique meta tags
Create keyword rich urls for every product or service page
Add keywords to heading - H1, H2 and H3
Add keywords to text +/-2 to 3%
Link to other pages from within text
Optimize images
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Do we have many external websites linking to your website?
No external links then
Give testimonials to local suppliers
Link back from social media profiles eg : Twitter, facebook & Linkedin
Paid authority directories, eg : Business.com
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XML sitemap, robots, google analytics, google search console
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Check whether our website load faster than our competitors
No - Run speed test, switch to SSD hosting
Is our website mobile friendly?
No: check mobile friendly test, set up mobile site or switch to responsive design
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check is our website is safe and secure?
No
swtich to ssl, set up an anti-malware site seal
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Do we have a blog?
No
Set up wordpress blog
check competitors blogs for ideas
Identify leading blog in your niche
create a schedule of 10-15 blog post based on your FAQ
|
need to know about our blog
blog is to target market, individual or business
For business
Buyers Guides : Newsletter, How to guides
Best Practise guides : List based content, product reviews, best of list
Screen capture vidoes:Way to use, Predictions (old vs new content)
Infographics : Frequently ask question
Case studies : common mistakes, checklist content
For Individuals
Local interest feature
local guides
seasonal, holiday guides
Upcoming events
product videos
Product / service comparison
Latest fashion trends
Now we will get some content idea
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Content is ready for seo sharing
No
Headline
Identify target keywords
Include keywords in meta tag
Keyword in title heading
keyword in url
optimize images
add related keywords in the text
link internally to other post
Link externally to authority content
Add social sharing buttons
check mobile ready
check load speed
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Can use video extensively throughout our website
No
Set up youtube channel
video is not good
whether yes or no we can make some changes
Before & after example
Talking slides
cartoons
Screen Capture
Talking FAQ hints and tips
Headshot and interview style
product or service description
White board presentation
|
Need to optimize video for seo
Do the following for all videos
Choose keywords for all videos
Add keywords rich title & meta tags in you tube
Transcribe video & crete a blog post with video embed
Optimize blog post title, meta tags and heading etc
|
Does your website create trsut?
No
Professional Accreditation
Supplier logo
Guarantee
All of the above clearly displayed on all pages

Google Featured Snippet

This featured snippet will show above the top organic result and below the paid listing.

This featured snippet have given a new opportunity foe ecommerce sites to rank for informational queries and boost their site visibility

For setting this featured snippets:

1. Find our which question google users are asking.

We need to understand

which question people are asking in our niche and how to answer them with our content.

We have a tool to see all various question people type using our base keywords

Tool : https://serpstat.com



2. Referrals : Google webmaster & Google Analytics

Featured snippets keywords are those that already rank high for that query (1-5 top position).

Search traffic -->Queries and then filter it by various question words



3. Ask real people what questions they would ask on our topic

A good place to get help for this is community blog.

Example :http://myblogu.com/

Start new project, describe your topic and ask them to submit their questions

4. Track question people ask on twitter

Cyfe - Monitor several phrases and related questions people tweet.

5. Add many section on our site answering related questions

Content tips to show Google your content in a specific question and have better chances to get featuerd in Google quick answer boxes:

1. First state that question explicitly on the page
2. Then answer that question in no more than two sentences
3. Below elaborate on the topic in the article (to avoid Panda filters, your content needs to be profound but to trigger a featured snippet appearance, your content should be very specific, so aim for both)
4. Create a specific, yet in-depth page for each question you are targeting. It’s better if the actual query (together with the question word) appears in the URL slug

To optimize your Youtube videos, you need to:

1. Name your video exactly as the question you are targeting
2. Make sure your video has a voice transcript (Which is where Google seems to be taking the text explanation to feature in the Quick Answer Box)
3. Rank your video high in general Google search results (It would help if you could link to it from your own site. Use this detailed Youtube optimization checklist I have shared here) 

Pinterest & Youtube Image Size

Pinterest

• Profile image: 600 px wide by 600 px tall
• Board display: 736 px wide by 498 px tall
• It’s recommended to use an image aspect ratio of 2:3 to 1:2.8.
• Taller pins will be cropped in the stream on mobile devices.
• Pins on a board or on the main page appear as 238 px wide with their height scaled.
• Maximum width of pins is 736 px with the height scaled.
• Images on your website needs to be 100px wide by 200px tall, to be able to pin them.

YouTube

• Channel cover photo: 2560 px wide by 1440 px tall
• Your profile photo will be laid over the channel art photo.
• The recommended image dimensions for your profile photo are 800 px wide by 800 px tall.
• YouTube has a quick spec sheet of image sizes to use on their network.
• Image will be resized depending on the screen size available on the device.
• Video uploads: 1280 px wide by 720 px tall

Google+ Image Size

Profile image: 250 px wide by 250 px tall
Cover image: 1080 px wide by 608 px tall

Shared image (on home stream): 497 px wide by 373 px tall


Shared image (on feed or your page): 150 px wide by 150 px tall
Shared video: 497 px wide by 279px tall


Collection cover photo: 40px wide by 270px tall.

Community Profile Photo: 960px wide by 540px tall

LinkedIn Image Size

Background image: 1500 px wide by 425 px tall


Profile image: 400 px wide by 400 px tall

Company page banner image: 646 px wide by 220 px tall (minimum)

Standard logo: 400 px wide by 400 pixels tall (maximum)

Showcase Page Hero image: 974 px wide by 330px tall

Ad Images

Self serve ads: 50 px wide by 50 px tall
Sponsored ads: 800 px wide by 400 px tall

Twitter Image Size

 Header photo: 1500 px wide by 500 px tall
The file can be uploaded as a JPG, GIF or PNG file of no more than 10MB.


Profile image: 400 px wide by 400 px tall

In-stream photo: 1024 px wide by 512 px tall



Shared video: 1920 px by 1200 px

Ad Images

Lead generation card: 600 px wide by 150 px tall

Website card: 800 px wide by 320 px tall

Promoted tweets with an image: 1024 px wide by 512 px tall

Instagram Image Size

Profile Image : 110px x 110px


Photo size : 1080px x 1080px


Instagram photos are scaled down to 612 px by 612 px but appear in the feed at 510 x 510 pixels.
Small featured header images appear as 204 x 204 pixels.
Large featured header images appear as 409 x 409 pixels.
Instagram no longer places limitations on the photo images being square. The recommended sizes for Instagram photo images are as follows:

Square Image: 1080px wide by 1080px tall
Vertical Image: 1080px wide by 1350px tall
Horizontal Image: 1080px wide by 566px tall

Photo thumbnails: 161 px wide by 161 px tall

Facebook Images Size

Cover Photo : 851 px wide  x 315 px tall

Minimum needed : 399 x 150

Profile image : 180 px  x 180 px

Highlighted image : 1200 px x 717 px

Shared Image : 1200px x 630px


Shared link thumbnail image : 1200px x 327px



Ad Images:

Page like and event responses - 1200px x 444px
Video views - 1200px x 675px
Page post engagement - 1200px x 900px
Carousel display - 600px x 600px
Other - 1200px x 628 px




We can have a maximum of 20% text in our ad images. Can use facebook grid tool to check image to ensure it doesnt go over the 20% limit

Group cover photo : 800px x 300px


Event pages : 784px x 295px

How to quickly find and export all subdomains indexed by Google

Old & Manual Technique:

1. Start with "Site:" and the root domain

2. Remove each subdomain (including:"www") from the results with the "-inurl:" operator

3. When there are no more results for google to return, your query with the search operators should include all subdomains indexed.

However, this technique has its limits. It’s unlikely that the site you’re auditing has as many subdomains. This can potentially cause the following issues:

a. The process can be long, especially if it needs to be done for several domains.

b. You might get Google “captchas” along the way.

c. The size of queries is limited (around 30 keywords). Thus, if your query is too long (too many -inurl operators), you will get a 400 error page from Google.

A simple solution : A Chrome extesnion by google

Chrome extesnion : personal Blocklist by Google

https://chrome.google.com/webstore/detail/personal-blocklist-by-goo/nolijncfnkgaikbjbdaogikpmpbdcdef

It allows you to block domains from appearing in your search results.

1. Once added to Chrome, start with the same “site:domain.com” search command.

2. Under each result now appears a “Block subdomain.domain.com” link.

3.Click on each link until your result page is empty.

4.You’re almost done! Simply click on the extension icon, then “export,” then copy/paste into Excel.

6 Step to create unique and perfect SEO landing pages

1. Set your page purpose and search
intent

2.Set your location target audience

3.Do some keyword research to understand audience

4.Content with Awesome headlines, Bullseye copywriting and compelling call to actions (CTA)

5.SEO Checklist

Meta Data
Image Alt Tags

6. Search engine submission

11 SEO Techniques and Strategies for 2016 (Infographic)

17 Ways to immediately improve your website

1. Facebook remarketing
2. Facebook Email custom audiences
3. Twitter remarketing
4. Twitter custom audience
5. Twitter cards
6. Spend 80 percent of your time on the ads headline
7. Build an email list
8. Blog, blog, blog
9. Promote your blogs on facebook
10. Optimize your site for SEO
11. Exchange blog posts with other sites
12. Automate your emails
13. Become a contributor
14. Create a quiz
15. Host a webinar or webcast
16. Create a podcast
17. Find partners in your
    
    
    industry

The Best New Social Media Tools for 2016

Notifier:
https://contentmarketer.io/notifier/#/

Best way to promote content


Pablo
https://pablo.buffer.com/

Social media image creation tool


Quuu
http://quuu.co/

Hand curated content suggestion for social media


Blab
https://blab.im/

Live streaming

Yikyak
https://blab.im/

Discover and connect with community


Later
https://later.com/

Visual content marketing


Getcrate
http://getcrate.co/

Curated and relevant content

5 Things To Keep In Mind When Using Google AdWords For Small Businesses

1.Establish Your PPC Objectives
2.Expect Trial and Error
3.Make Sure Leads Will Not Get Lost
4.Consider the Budget
5.Set Limits by Postcode

3 Ways to Increase Conversions (Without a Single A/B Test)

Switching your landing page’s button from orange to green might help. A bit.


1. Upgrade Your Offer

Free trials, discount coupons, and free consultations. Three things your site probably has in common with every other product, ecommerce, and service website out there.

2. Analyze Your Conversion Flows:

If your offer is good, you should have something compelling to share, promote, and drive new leads at a faster pace.

For example, instead of making people click through your Shop and Product pages before adding their desired widget to a cart, you can bring these most popular items to your homepage and eliminate a few unnecessary steps.

Marketing Experiments tested and proved this theory, first looking at what happens when customers need to go through seven (!) different steps before signing up for a subscription.

The results, predictably, were abysmal.

Zero registrations. And only a tiny fraction (1.88%) of the audience even bothered to begin this lengthy sign-up process.

Next, they tried reducing this down to four (and later three) stages to see if it improved conversions across the board.

The result? Simply changing from four steps to three (so reducing one page) resulted in a conversion increase of 32.35% (or 0.34% to 0.45%).

BUT…

There’s always a but.

Introducing more friction isn’t always bad. Sometimes, it’s desirable.

Example : Amazon does with their checkout page (which also condenses important steps like Shipping and Billing into one final page).

You can also do this subtly, providing visual cues to help people figure out where they are, and where they should go to finish.

3. Implement Remarketing!

86% of consumers today are banner blind.

“Use remarketing to recapture [the 98% of] people who showed intent but didn’t convert.”

The common remarketing audiences

1. New recent visitors

2. product/service viewed, added to cart, but not purchased

3. Upsells to recent purchase

Facebook’s Dynamic Product Ads are like a cross between Google Shopping Campaigns and remarketing, giving you the power of increased relevancy and scale. 

You set up a product feed (similar to Google Shopping) that will be used to power your Dynamic Product Ads database.

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An ad template can be then set up to help you dynamically pull this data in and tailor each retargeted Facebook ad depending on those specific products viewed on your site.

The Real Way to Increase Conversions:

A/B test could give good result

Google launches new business-friendly tool

Google's new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast.

New tool : https://testmysite.thinkwithgoogle.com/

The unique aspects of this tool are:

(A) Get all three scores on one page.

(B) Google will email you a more comprehensive report for you to share with your webmaster team.

(C) Google will now give you a 0 out of a 100 score for how mobile-friendly your website is, as opposed to if it is mobile-friendly or not.


Score says about:

• Mobile friendliness
• Mobile Speed
• Desktop Speed

Here is a screen shot of the report Google emailed later:

7 Common Google AdWords Mistakes:

1. Bidding on Broad Keywords
2. Not Spending Enough Time on Keyword Research
3. Placing Too Many Keywords in a Single Ad Group
4. Not creating seperate campaigns
5. Only using homepage as the landing page
6. Consider which keywords not to use
7. Forgetting to bid on your brand