Wednesday, 28 December 2016

Why Twitter is better than other social media platforms

Twitter is better social media platform than other because it gives a simple platform to interact with any person and provides safest environment.Twitter’s search algorithm is also better than other social media platforms which helps you to connect with relevant people easily.

Why twitter is better than other social media

Twitter is better social media since it involves in making viral news with fastest speed than any other media. Since twitter is supported by almost every device and platform and also available as mobile app so it can be easily carried anywhere and accessible to anywhere so one can easily get in touch anywhere and anytime.

Why twitter is better than other social media networks

Twitter is a social network where brand and customers can openly communicate and share news on different feeds. They can tweet, follow, share, advertise, and engage on various activities. They can also involve in communication even they don’t know each other without violating any privacy rules and condition. Most appealing fact about twitter is that it can be widely used with or connected to other social networks, emails, and websites as well. It is more effective in dragging traffic and effectively used in serving to customers. As no one has to wait for emails and their response, business as well as customers can openly involve in direct communication via tweets and can find and serve with best solution for problems and any services. Lets see how and why it is better than some other popular social media websites.

Why twitter is better than Facebook

Twitter is better than Facebook because it is more open and asymmetric. Moreover, twitter is more valuable, popular, and better for business use.

Twitter is a platform where anyone can tweet a short message and can follow other of same interest or any one rather than a facebook used widely for personal purpose involving in chatting, sharing photos and other medias, contacting with friends and known people, etc.

 Twitter is a news feed where users can read on latest topics, it is a platform where any topic can get viral in all over the world. This is not only useful to marketers but also good for business. Moreover Facebook has more fake accounts and hence is not trustworthy.

Since involvement of short message and its privacy terms and conditions makes it more popular. The best thing is that anyone can follow a person.

Why twitter is better than Facebook for business

It enhance trust issue by verification process so anyone can trust a person and brand for integrity in tweets, It means you cannot mislead by a tweet whereas many fake account can be easily detected on Facebook which can be easily created and share some unusual and fake news. Twitter gives a place where one can easily connect with favorite brands and marketers can easily attract users by effective tweets for advertisement and increase awareness about brands.

Why twitter is better than LinkedIn

Twitter can help a beginner in marketing to begin a relationship with customers. It is a great platform to interact with people with same interest and activities whereas LinkedIn one can avoid strangers. Although LinkedIn is a professional social sites still twitter is a powerful platform to develop a business relationship.

Why twitter is better than instagram

Twitter is more about news whereas instgram is likely to share pictures and it is all about fun and advertising. Great advantage of twitter is to retweet and ability to insert link in to post to drive traffic directly to your website or blog whereas instagram doesn’t allow for reposting.

Why twitter is better than pinterest

Most of the users are women so it is not an effective way to reach more users and all kind of users and results in low user traffic on website. Whereas twitter is more trendy and widely used by almost all types of users and effectively drag attention towards you and your business if your tweets are effective.

Why twitter is better than tumblr

Although twitter and tumblr, both of them are blogging platform but twitter is more likely to blog with tweets comprises of limited words while tumblr is a platform for photo blogging where pictures are treated as king of blog. Tweets on twitter are unique and you cannot find same tweets again and again instead it is greater probability that a tweets cannot be found again and again. Photo or other media posted by one can be easily followed and reposted by some others which cause repetition in post.

Tumblr is more complex to use because you should exactly know how to post a photo for better customized view. But twitter lets anyone even a novice to tweet in a minute. Its simplicity lets more number of people to use and fall in love with it. So more traffic can be dragged when you tweets about your business on twitter rather than tumblr. Twitter can be widely used on most of the platform whereas tumblr is supported to limited platform and device.

Why twitter is better than Google plus

As we all know that Google plus was created as a social networking site against Facebook. Google plus is similar to Facebook but the biggest disadvantage to Google plus is that one needs to have a Google account to access Google plus. Whereas one can use any E-mail ID to create an account on Twitter. The other disadvantage of Google plus is that a user cannot follow a business on Google plus, only a business can follow a business on it. Because of these, Google plus is not so famous among a number of users hence the reach to customers is less.

Monday, 26 December 2016

24 Free and Easy SEO Tools

1. Google PageSpeed InsightsCheck the speed and usability of your site on multiple devices
2. Moz Local Listing Score
local business online look
3. Keyword tool.io
700+ keyword ideas based on a single keyword
4. Google Analytics
Complete web stats and search insights
5. Google Webmaster Tools + Bing Webmaster Tools
Constant website analysis, alerts, and error reports
6. Open Site Explorer
Comprehensive link analysis
7. Google Keyword Planner
Know what people search for
8. Google.com in an Incognito Window
Discover auto-fill opportunities
9. Google Trends
Changes in search volume for key terms
10. QuickSprout Website Analyzer
Full analysis of your website
11. Schema Creator
Uber-customize the way your search results appear
12. SimilarWeb
View site stats for any domain
13. SERPs Rank Checker
See where your site ranks for certain terms
14. XML Sitemaps
Build a sitemap
15. Browser
See your website the way a search engine sees it
16. SEO Site Checkup
Audit and score for your website
17. Searchmetrics Website Analyzer
Performance dashboard for search and social rankings 
18. Find Broken Links
Discover errors on your site
19. Ahrefs’ Site Explorer and Backlink Checker
Complete overview of your website, pages, and links
20. Copyscape
Check for duplicate content
21. Moz toolbar
22. Robots.txt Generator
23. Structured Data Testing Tool
24. Microsoft Free SEO Toolkit

Tuesday, 4 October 2016

Benefits of Accelerated Mobile Pages

What are the benefits of Accelerated Mobile Pages?
Speed matters and instant is the ideal. Research has shown higher bounce rates associated with slower-loading web pages. Using the AMP format will make it far more compelling for people to consume and engage with more content. But this isn’t just about speed and performance. We also want to promote enhanced distribution so that publishers can take advantage of the open web’s potential for their content to appear everywhere quickly -- across platforms and apps -- which can lead to more revenue via ads and subscriptions.

https://github.com/Automattic/amp-wp
WP AMP is a premium WordPress plugin which adds support for Accelerated Mobile Pages (AMP). With this plugin, it takes just a couple of clicks to make your website go mobile.
AMP HTML is an open source initiative by Google which aims to provide mobile-optimized content that can load instantly everywhere. Read more about AMP here – www.ampproject.org.
What this plugin can do for you:
·         Boost your SEO.
·         Accelerate your website on mobile devices.
·         Improve the user experience.
·         Get more traffic from Google.
·         Create custom AMP design with no coding.
·         Earn extra money selling goods with WooCommerce or placing ads with AdSense.
WP AMP enables you to:
·         Include all content types and archives in your mobile website.
·         Embed videos and iframes.
·         Fully customize the standard design or create a totally new one.
·         Track visitors with Google Analytics.
·         Work with Yoast SEO and All in One SEO Pack.
·         Integrate AMP with WooCommerce to sell on mobile.
·         Earn some extra money by adding AdSense advertising to AMP pages.
This plugin works for:
·         Home pages
·         Blog pages
·         Single posts
·         Static pages
·         Categories
·         Tags
·         Date and author archives
·         Search
·         The 404 Not Found Page
·         Custom post types and taxonomies
·         WooCommerce shop, products, categories, and tags
Here’s what you can customize:
·         Your logo (text, image, or both)
·         The header menu
·         Colors
·         Fonts
·         Footer content
·         Featured images
·         Post meta data blocks
·         WooCommerce features
·         Ad Blocks




Thursday, 14 July 2016

Free video sharing sites list

Free Video Sharing sites

youtube.com
vimeo.com
dailymotion.com
break.com
flickr.com
myspace.com
dropshots.com
4shared.com
photobucket.com
mefeedis.com
tinypic.com
visual.ly
liveleak.com
veoh.com
wistia.com
archive.org
collegehumor.com
funnyordie.com
metacafe.com
teachertube.com
godtube.com
stupidvideos.com
engagemedia.org
ebaumsworld.com
funnyjunk.com
bigcontact.com
bofunk.com
voomed.com
nelsok.com

How bing SEO will help to boost our website traffic?




  • Optimizing content:
  • keyword  optimization
  • Meta Tags
  • Heading with keywords
  • Domain with keywords : In bing domain or domain names with keywords rank higher, even if they match with other domain names. Choose short domain names and do not add any hyphen in the domain name.
  • Technical optimization for Bing:
  • Canonical Tagging: It is extremely important, if you have similar URLs a rel=canonical will help Bing to link your intended URL. It will index your search and bring the user to your website homepage.
  • Quality Backlinks
  • Disavowing Bad backlinks
  • Check All the Links
  • Optimize redirected linking through bing webmaster
  • Update sitemap
  • Optimize for Bingbot: Bingbot is one of the smartest crawling indexer which goes through your data or information instantly and makes your website or blog more search friendly. Flash and JavaScript can hinder Bingbot’s operations, so be aware that it may hamper your SERP.
  • Schema Markup
  •  Seo Analyzer
  • Media & market optimization for bing:Bing and social media
  • Things to improve better serp: Low bounce rate;High CTR


Wednesday, 22 June 2016

Step by Step SEO

Start
|
Not in first page of google
|
Local listing set up - Set up local profiles ASAP
Google My business
Bing local
Yahoo local - US (Via yext); UK (Via infoserve)
Check all the details are correct:
Business Name
Address
Contact info
category
Hours of business
mao
photos and videos
Introduction
Keywords
Validate
|
Need to get regular client reviews every month?
Check competition
Start with best customer
Start asking for reviews
Google, Yahoo, Bing, trust pilot
|
Citation listing sited
Important citation listing sites
UK:
118 information
Local dtata company
market location
Thomson local
Infoserve
Bing places
Touch local
Yell
Yelp
Free Index

US:
Express update
Localeze
Acxiom
Factual
D&B
City search
Bing places
yelp
facebook
yellowpages

Canada:

Yellowpages
Industry canada
411
Yelp
Facebook
Bing places
web local
Gold book
n49
Hotfrog

AU:

Yelloa pages
true local
start local
yelp
white pages
local
Aussieweb
Eatability
dLook
WoMo
|
Check are we located in industry directories
check whether weare having seperate page for every product or service we offer
if no
List every product or service you offer
Create a unique page for every product or service
|
Check do we have long form pages - min 500 words
if no check hard drive for content, you can use - presentation, proposal, faq and email out box
|
Need to optimize every page of our website
How
identify target keywords for every page
Create unique meta tags
Create keyword rich urls for every product or service page
Add keywords to heading - H1, H2 and H3
Add keywords to text +/-2 to 3%
Link to other pages from within text
Optimize images
|
Do we have many external websites linking to your website?
No external links then
Give testimonials to local suppliers
Link back from social media profiles eg : Twitter, facebook & Linkedin
Paid authority directories, eg : Business.com
|
XML sitemap, robots, google analytics, google search console
|
Check whether our website load faster than our competitors
No - Run speed test, switch to SSD hosting
Is our website mobile friendly?
No: check mobile friendly test, set up mobile site or switch to responsive design
|
check is our website is safe and secure?
No
swtich to ssl, set up an anti-malware site seal
|
Do we have a blog?
No
Set up wordpress blog
check competitors blogs for ideas
Identify leading blog in your niche
create a schedule of 10-15 blog post based on your FAQ
|
need to know about our blog
blog is to target market, individual or business
For business
Buyers Guides : Newsletter, How to guides
Best Practise guides : List based content, product reviews, best of list
Screen capture vidoes:Way to use, Predictions (old vs new content)
Infographics : Frequently ask question
Case studies : common mistakes, checklist content
For Individuals
Local interest feature
local guides
seasonal, holiday guides
Upcoming events
product videos
Product / service comparison
Latest fashion trends
Now we will get some content idea
|
Content is ready for seo sharing
No
Headline
Identify target keywords
Include keywords in meta tag
Keyword in title heading
keyword in url
optimize images
add related keywords in the text
link internally to other post
Link externally to authority content
Add social sharing buttons
check mobile ready
check load speed
|
Can use video extensively throughout our website
No
Set up youtube channel
video is not good
whether yes or no we can make some changes
Before & after example
Talking slides
cartoons
Screen Capture
Talking FAQ hints and tips
Headshot and interview style
product or service description
White board presentation
|
Need to optimize video for seo
Do the following for all videos
Choose keywords for all videos
Add keywords rich title & meta tags in you tube
Transcribe video & crete a blog post with video embed
Optimize blog post title, meta tags and heading etc
|
Does your website create trsut?
No
Professional Accreditation
Supplier logo
Guarantee
All of the above clearly displayed on all pages






Tuesday, 21 June 2016

Google Featured Snippet






This featured snippet will show above the top organic result and below the paid listing.

This featured snippet have given a new opportunity foe ecommerce sites to rank for informational queries and boost their site visibility

For setting this featured snippets:

1. Find our which question google users are asking.

We need to understand

which question people are asking in our niche and how to answer them with our content.

We have a tool to see all various question people type using our base keywords

Tool : https://serpstat.com



2. Referrals : Google webmaster & Google Analytics

Featured snippets keywords are those that already rank high for that query (1-5 top position).

Search traffic -->Queries and then filter it by various question words



3. Ask real people what questions they would ask on our topic

A good place to get help for this is community blog.

Example :http://myblogu.com/

Start new project, describe your topic and ask them to submit their questions

4. Track question people ask on twitter

Cyfe - Monitor several phrases and related questions people tweet.


5. Add many section on our site answering related questions



Content tips to show Google your content in a specific question and have better chances to get featuerd in Google quick answer boxes:

  1. First state that question explicitly on the page
  2. Then answer that question in no more than two sentences
  3. Below elaborate on the topic in the article (to avoid Panda filters, your content needs to be profound but to trigger a featured snippet appearance, your content should be very specific, so aim for both)
  4. Create a specific, yet in-depth page for each question you are targeting. It’s better if the actual query (together with the question word) appears in the URL slug


To optimize your Youtube videos, you need to:


  1. Name your video exactly as the question you are targeting
  2. Make sure your video has a voice transcript (Which is where Google seems to be taking the text explanation to feature in the Quick Answer Box)
  3. Rank your video high in general Google search results (It would help if you could link to it from your own site. Use this detailed Youtube optimization checklist I have shared here) 


Wednesday, 15 June 2016

Pinterest & Youtube Image Size

Pinterest

  • Profile image: 600 px wide by 600 px tall
  • Board display: 736 px wide by 498 px tall
  • It’s recommended to use an image aspect ratio of 2:3 to 1:2.8.
  • Taller pins will be cropped in the stream on mobile devices.
  • Pins on a board or on the main page appear as 238 px wide with their height scaled.
  • Maximum width of pins is 736 px with the height scaled.
  • Images on your website needs to be 100px wide by 200px tall, to be able to pin them.


YouTube

  • Channel cover photo: 2560 px wide by 1440 px tall
  • Your profile photo will be laid over the channel art photo.
  • The recommended image dimensions for your profile photo are 800 px wide by 800 px tall.
  • YouTube has a quick spec sheet of image sizes to use on their network.
  • Image will be resized depending on the screen size available on the device.
  • Video uploads: 1280 px wide by 720 px tall

Google+ Image Size


Profile image: 250 px wide by 250 px tall
Cover image: 1080 px wide by 608 px tall

Shared image (on home stream): 497 px wide by 373 px tall


Shared image (on feed or your page): 150 px wide by 150 px tall
Shared video: 497 px wide by 279px tall


Collection cover photo: 40px wide by 270px tall.

Community Profile Photo: 960px wide by 540px tall











LinkedIn Image Size



Background image: 1500 px wide by 425 px tall


Profile image: 400 px wide by 400 px tall

Company page banner image: 646 px wide by 220 px tall (minimum)

Standard logo: 400 px wide by 400 pixels tall (maximum)

Showcase Page Hero image: 974 px wide by 330px tall

Ad Images

Self serve ads: 50 px wide by 50 px tall
Sponsored ads: 800 px wide by 400 px tall

Twitter Image Size


 Header photo: 1500 px wide by 500 px tall
The file can be uploaded as a JPG, GIF or PNG file of no more than 10MB.


Profile image: 400 px wide by 400 px tall

In-stream photo: 1024 px wide by 512 px tall



Shared video: 1920 px by 1200 px

Ad Images

Lead generation card: 600 px wide by 150 px tall

Website card: 800 px wide by 320 px tall

Promoted tweets with an image: 1024 px wide by 512 px tall

Instagram Image Size



Profile Image : 110px x 110px


Photo size : 1080px x 1080px


Instagram photos are scaled down to 612 px by 612 px but appear in the feed at 510 x 510 pixels.
Small featured header images appear as 204 x 204 pixels.
Large featured header images appear as 409 x 409 pixels.
Instagram no longer places limitations on the photo images being square. The recommended sizes for Instagram photo images are as follows:

Square Image: 1080px wide by 1080px tall
Vertical Image: 1080px wide by 1350px tall
Horizontal Image: 1080px wide by 566px tall

Photo thumbnails: 161 px wide by 161 px tall



Facebook Images Size



Cover Photo : 851 px wide  x 315 px tall

Minimum needed : 399 x 150

Profile image : 180 px  x 180 px

Highlighted image : 1200 px x 717 px

Shared Image : 1200px x 630px


Shared link thumbnail image : 1200px x 327px



Ad Images:

Page like and event responses - 1200px x 444px
Video views - 1200px x 675px
Page post engagement - 1200px x 900px
Carousel display - 600px x 600px
Other - 1200px x 628 px




We can have a maximum of 20% text in our ad images. Can use facebook grid tool to check image to ensure it doesnt go over the 20% limit

Group cover photo : 800px x 300px


Event pages : 784px x 295px








How to quickly find and export all subdomains indexed by Google


Old & Manual Technique:

1. Start with "Site:" and the root domain

2. Remove each subdomain (including:"www") from the results with the "-inurl:" operator


3. When there are no more results for google to return, your query with the search operators should include all subdomains indexed.

However, this technique has its limits. It’s unlikely that the site you’re auditing has as many subdomains. This can potentially cause the following issues:

a. The process can be long, especially if it needs to be done for several domains.

b. You might get Google “captchas” along the way.

c. The size of queries is limited (around 30 keywords). Thus, if your query is too long (too many -inurl operators), you will get a 400 error page from Google.

A simple solution : A Chrome extesnion by google

Chrome extesnion : personal Blocklist by Google
https://chrome.google.com/webstore/detail/personal-blocklist-by-goo/nolijncfnkgaikbjbdaogikpmpbdcdef

It allows you to block domains from appearing in your search results.

1. Once added to Chrome, start with the same “site:domain.com” search command.
2. Under each result now appears a “Block subdomain.domain.com” link.



3.Click on each link until your result page is empty.

4.You’re almost done! Simply click on the extension icon, then “export,” then copy/paste into Excel.



Thursday, 9 June 2016

6 Step to create unique and perfect SEO landing pages



1. Set your page purpose and search
intent

2.Set your location target audience

3.Do some keyword research to understand audience

4.Content with Awesome headlines, Bullseye copywriting and compelling call to actions (CTA)




5.SEO Checklist

Meta Data
Image Alt Tags

6. Search engine submission

Sunday, 5 June 2016

11 SEO Techniques and Strategies for 2016 (Infographic)


17 Ways to immediately improve your website




  1. Facebook remarketing
  2. Facebook Email custom audiences
  3. Twitter remarketing
  4. Twitter custom audience
  5. Twitter cards
  6. Spend 80 percent of your time on the ads headline
  7. Build an email list
  8. Blog, blog, blog
  9. Promote your blogs on facebook
  10. Optimize your site for SEO
  11. Exchange blog posts with other sites
  12. Automate your emails
  13. Become a contributor
  14. Create a quiz
  15. Host a webinar or webcast
  16. Create a podcast
  17. Find partners in your

    industry


The Best New Social Media Tools for 2016



Notifier:
https://contentmarketer.io/notifier/#/

Best way to promote content


Pablo
https://pablo.buffer.com/

Social media image creation tool


Quuu
http://quuu.co/

Hand curated content suggestion for social media


Blab
https://blab.im/

Live streaming

Yikyak
https://blab.im/

Discover and connect with community


Later
https://later.com/

Visual content marketing


Getcrate
http://getcrate.co/

Curated and relevant content

5 Things To Keep In Mind When Using Google AdWords For Small Businesses



1.Establish Your PPC Objectives
2.Expect Trial and Error
3.Make Sure Leads Will Not Get Lost
4.Consider the Budget
5.Set Limits by Postcode

3 Ways to Increase Conversions (Without a Single A/B Test)



Switching your landing page’s button from orange to green might help. A bit.


1. Upgrade Your Offer

Free trials, discount coupons, and free consultations. Three things your site probably has in common with every other product, ecommerce, and service website out there.

2. Analyze Your Conversion Flows:

If your offer is good, you should have something compelling to share, promote, and drive new leads at a faster pace.

For example, instead of making people click through your Shop and Product pages before adding their desired widget to a cart, you can bring these most popular items to your homepage and eliminate a few unnecessary steps.


Marketing Experiments tested and proved this theory, first looking at what happens when customers need to go through seven (!) different steps before signing up for a subscription.

The results, predictably, were abysmal.

Zero registrations. And only a tiny fraction (1.88%) of the audience even bothered to begin this lengthy sign-up process.

Next, they tried reducing this down to four (and later three) stages to see if it improved conversions across the board.


The result? Simply changing from four steps to three (so reducing one page) resulted in a conversion increase of 32.35% (or 0.34% to 0.45%).

BUT…

There’s always a but.

Introducing more friction isn’t always bad. Sometimes, it’s desirable.

Example : Amazon does with their checkout page (which also condenses important steps like Shipping and Billing into one final page).


You can also do this subtly, providing visual cues to help people figure out where they are, and where they should go to finish.



3. Implement Remarketing!

86% of consumers today are banner blind.

“Use remarketing to recapture [the 98% of] people who showed intent but didn’t convert.”

The common remarketing audiences

1. New recent visitors
2. product/service viewed, added to cart, but not purchased
3. Upsells to recent purchase

Facebook’s Dynamic Product Ads are like a cross between Google Shopping Campaigns and remarketing, giving you the power of increased relevancy and scale. 

You set up a product feed (similar to Google Shopping) that will be used to power your Dynamic Product Ads database.


\
An ad template can be then set up to help you dynamically pull this data in and tailor each retargeted Facebook ad depending on those specific products viewed on your site.

The Real Way to Increase Conversions:

A/B test could give good result