Google Launches Rich Card for Movie and Receipes

Rich cards are very similar to rich snippets but use a card carousel feature with a higher resolution image to improve the searcher’s experience.

Here is a photo comparing the three:

Google said rich cards, which are currently only available for recipe and movie sites, use structured markup around those recipes and movie formats. They are only being shown in mobile search results in English for google.com for now. Google hopes to expand it both to more types of sites and more users in the future.

Plus, they added a rich cards report in the Google Search Console. It has indexing rates and error reporting to help you implement them. Here is a photo:

Top 4 reasons why spam is flooding in Google Business Listing

1. Improper business names

2. Location that don't exist

3. Reported issues that go unfixed

4. Hidden addresses allow spam to be hidden

Google recent SERP Changes and test

Google increase the length limit for title tags in SERP to around 69-70 characters

Title tag on mobiles have lengthened even to 78 characters

SERP reports that the width of google search result has increased from 500-600 pixel wide, decreasing the space between results and the knowledge panel on the right hand side by 5 pixel to make room

Width of featured snippets has also increased from 565 pixel wide to about 645 pixel while the height has decreased by about 30 pixel

 Mobile :

The length of mobile title tags has reportedly increase to as much as 78 characters

Natural language queries are search queries that use full, everyday language instead of short, disjointed keywords. They are becoming more common as voice search is on the rise and search engines are increasingly able to interpret specific, multi-part queries.

In theory, SEOs should adapt to this trend in order to give their websites the best chance of ranking for natural language search queries, but with a limit on how much will fit on the search results page, this is easier said than done.

Extending the length of titles and descriptions might be Google’s way of acknowledging this and adjusting the SERP to allow for it.

Finally, another benefit of longer title tags is that in some cases, it can make room for brand names at the end of a title, which is useful for making sure your brand stamp is on a search result without necessarily having to sacrifice any valuable content.

The increased width of featured snippets probably won’t make big difference as long as the amount of text within stays the same, but they’re still an excellent way to leapfrog your search competition if you know how.

Meanwhile, the wider map pack could be great news for local SEO, as it gives enough room to display short descriptions plus precise address details, distance (at least on Google.co.uk – I’ve noticed screenshots from Google.com don’t appear to have this feature) and phone number, all without truncating.

Server response code

Status Code Ranges:

• 2xx - Successful
• 3xx - Redirection
• 4xx - Client Error
• 5xx - Server Error

Typical Status Code

• 201- OK
• 301 - Redirected permanently
• 302 - Moved temporarily
• 304- Not modified
• 403 - Forbiddedn
• 404 - Not found
• 410 - Gone
• 503 - Service unavailable

7 Magento extensions to improve ecommerce store's "Rate of Interest"

1. One step checkout extension:

Link : https://www.apptha.com/category/extension/Magento/OneStepCheckout
Lengthy checkout forms are the root cause for bounce rates. On average 80% of customers abandon their shopping cart because of lengthy checkout forms.
So this extension  brings the entire questionnaire in one page and hence customer can fill up the form quickly

2. Social login extension:


Link: https://www.magentocommerce.com/magento-connect/social-login-1.html

Registeration process is another headache for customers. When they decide to buy something they will have to register and for that they will have to give thir mail id, create a new password, and get it verified.In such cases this extension will extermely benefical, customer can register using their existing social network accounts. By this way they can save a huge chunk of time

3. Super deals extension 


Link : https://www.apptha.com/magento/deals-extension

This extension enable us to showcase all the deals related products in a seperate page of our store

4. Amaze reviews and ratings:


Link : https://www.magentocommerce.com/magento-connect/amaze-reviews-and-ratings-extension.html

To have a longterm relationship with our customer then we will have to first win their trust. One of the best way to win the trust is to post the reviews and ratings of products. By intergrating this extension the customer can able to post their feedback about the products

5. Out of stock notification:


Link: https://www.apptha.com/category/extension/Magento/out-of-stock-notification

By integrating this extenstion will be having an alert for low stock levels so that immediate replenishments can be made without further delay

6. Track your order extension:


https://www.apptha.com/magento/track-your-order

Customer should not feel stranded after they placed an order. It is a must to give them a tab of where their packages is, how far it has travelled towards reaching them and when exactly it will arrive so that they can prepared to receive it. Intergrating this extension will give fill control over their order

7. Customer follow up extension:

Link : https://www.magentocommerce.com/magento-connect/customer-follow-up.html
Adobe's ROI from marketing to existing online customer's report that 40% of an online store business comes from 8% of its customer. It is vital for online store to connected with its existing customer through a reliable auto response. This extension will automate periodical emails for follow up for cart abandonment, wishlist notification, new offers and much more

5 Mobile App Engagement Blunders to Avoid

• Targeting the wrong users
• Permission request to correct
• Launching too quickly
• Triggering enagement features at the wrong time
• Communicating too frequently with users

Online Reputation Management Tools

• Google Alert
• Social mention - another tool to monitor your reputation
• Search Engine - Yahoo,bing, Ask, Google
• Hootsuite
• Tweet Alarm
• Hyper Alert - Critical information management system
• Topsy - analysis tool

Top 9 reasons Google suspends local listings

Two type of suspensions:

• Soft suspension
• Hard suspension

1. Your website field contains a forwarding URL

2.Adding extra keywords to your business name field

3.You are a service are business that didnt hide address

4.You have multiple verified listing for the same business

5.Business type is sensitive or not allowed on Google plus

6.You created a listing at a virtual office or mail box

7.Created a listing for an online business without a physical storefront

8.Running a service or class that operates in a building that we dont own

9. We didnt do anything wrong, but the industry we are in is cluttered with spam, so the spam filters are tighter.